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PrEP and PEP: New Ways to Prevent HIV--Social marketing campaign


PrEP and PEP: New Ways to Prevent HIV was developed to reach New Yorkers at increased risk of HIV with a goal of promoting awareness and use of new options for HIV prevention while supporting condom use. We also wished to emphasize the importance of adherence for both prevention methods and to address possible barriers to PrEP and PEP use.


Target Audience

  • Men who have sex with men
  • Substance users
  • Transgender individuals

More information

For more information, please contact:

Adriana Andaluz

Developed By

New York City Department of Health and Mental Hygiene